ZacharyMiller

Strategic Communications & Marketing

📧 Email Me 📄 Resume (PDF)
Zachary Miller

👋 About Me

I have spent the last 15 years figuring out how to connect people with the things they care about. My experience ranges from directing marketing and communications strategy for large brands, managing million-dollar ad budgets, to managing highly visible social media accounts seen by millions of people. I am usually the person called in when a process is messy or a strategy is underperforming because I enjoy using data to find a clear path forward. Whether I am mentoring a team of writers or building out a new digital product, I keep my approach simple: I use research and experience to build brands that feel human and strategies that drive growth.

Strategic Communications Brand Strategy Marketing Mass Communication Social Media Public Relations Data Analytics Team Leadership Writing/Editing Project Management

🐝 Big Beehive Brands

I've had the privilege of helping manage some of Utah's most recognizable organizations and brands.

KSL.com BYU University of Utah Clearlink

📢 The (Nice) Things People Say About Me

"Zach is a strategic thinker and a creative problem-solver. Any team would be lucky to have him."
Kirk Koenen
Vice President of Marketing, Summit Sotheby's International Realty
"Having someone like [Zach] on your team helps you worry less, focus more, and remain optimistic."
Robert G. Gardner
Assistant Dean, BYU Marriott School of Business
"[Zach] shows the highest level of professionalism in all of his interactions, both verbal and written. People appreciate his clear style of communicating."
Wendy Duran
Executive Assistant to the President, Brigham Young University
"[Zach] is extremely talented, willing to learn new processes, kind, helpful, and is just a genuinely good guy who makes the workplace a fun place to be."
Keaton Wagner
Former Assistant Director of Marketing & Communications, University of Utah Office of Admissions

🚀 Professional Experience

Marketing Manager — Deseret Digital Media May 2022 – Nov 2025
  • Directed marketing strategy for Utah's largest online news and weather platform, KSL.com.
  • Led a comprehensive social media refresh, including launching their presence on new channels which generated more than 117M views across social channels, including nearly a 700+% YoY increase in video views across Instagram, TikTok, Facebook, and YouTube in 2025.
  • Oversaw and executed search, newsletter, email, app, and social marketing campaigns.
  • Managed digital advertising budgets and operations to maximize audience growth.
PR & Marketing Manager — Brigham Young University Oct 2018 – May 2022
  • Executed strategic communications for the BYU Marriott School of Business.
  • Drafted press releases and developed unified branding plans.
  • Published 600+ articles across digital and print publications.
  • Consulted with internal departments to develop unified school branding plans.
  • Supervised and mentored a team of public relations student writers.
Paid Search Specialist — Clearlink May 2018 – Oct 2018
  • Managed over $3,000,000 in monthly ad spend for a nationwide retail client.
  • Optimized performance for 200+ paid search campaigns.
  • Built custom data tools to automate complex processes and simplify reporting.
Marketing Coordinator — University of Utah Jul 2015 – Jul 2016
  • Managed multi-channel campaigns for thousands of prospective international students for the Office of Admissions.
  • Developed a dedicated international student webpage to improve clarity and design.
  • Directed strategy and content creation for social media channels.
Additional Roles 2005 – 2018
  • Not too long ago: Held student jobs at Brigham Young University, including: graduate research assistant, assistant public relations coordinator, account manager, and administrative assistant.
  • A while ago: Served as workforce management coordinator and call center supervisor.
  • Long time ago: Worked retail positions for Blockbuster, Staples, Finish Line, Mervyns, and as an office assistant at Idiart Law Group.

🎓 Academic Excellence

Mass Communications, MA — Brigham Young University Aug 2016 – Jun 2018
  • Conducted academic research on media effects, social media, and strategic communications.
  • Published master's thesis researching the use of social media by collegiate athletic departments.
  • Co-authored and presented award-winning research at the 2018 International PR Research Conference.
Communications (Advertising), BA — Brigham Young University Sept 2010 – Dec 2014
  • Provided campaign management and strategic planning for multiple clients at BYU AdLab.
  • Completed 6-month marketing and communications internship.

⛰️ Outside of Work

When I'm not strategizing the next big campaign, you'll find me: